Hello, I’m Tyler Bailey.
I’m a Fractional Marketing & Creative Director who helps organizations turn ideas, priorities, and business goals into coordinated marketing initiatives.
My experience sits at the intersection of marketing strategy, creative direction, and project leadership. I can help establish the plan, organize the moving parts, guide internal and external contributors, and remain closely involved in execution. That combination is especially valuable for growing organizations that need experienced leadership but may not need—or be ready for—a full-time marketing director.
From strategy through execution
My work spans brand development, integrated campaigns, CRM and lifecycle marketing, websites, ecommerce, packaging, retail marketing, and content production. Depending on the engagement, I may serve as an advisor, project lead, creative director, or hands-on marketing partner.
I’ve supported emerging businesses, established national brands, and cross-functional internal teams. My experience includes work with FORM and GoSpotCheck, Root Mortgage, KeHE Distributors, Star Dental Partners, Lucky’s Market, Crocs, and organizations across consumer products, retail, SaaS, financial services, healthcare, and local services.
Broad experience, one connecting purpose
The industries and deliverables may vary, but the objective is consistent: clarify what matters, bring the right people and channels together, and move meaningful work forward.
My background in design, photography, and production also allows me to evaluate ideas through both a strategic and creative lens. I understand what it takes not only to develop a direction, but also to translate it into real customer experiences and deliverables.
If your organization needs help creating the plan, coordinating execution, or building momentum behind important marketing initiatives, let’s talk.
