Fractional marketing leadership built around your priorities.
I provide flexible marketing and creative support for organizations that need experienced leadership, coordinated execution, or additional capacity—without immediately building a full internal team.
Marketing Strategy & Project Leadership
Turn business goals into practical marketing plans. I help establish priorities, develop campaign roadmaps, coordinate stakeholders and vendors, and guide initiatives from concept through launch.
CRM & Lifecycle Marketing
Create stronger relationships throughout the customer journey. I support email, SMS, segmentation, automation, loyalty programs, customer journeys, testing, and retention-focused campaigns.
Content & Integrated Campaigns
Bring launches, promotions, and ongoing campaigns together across channels. I coordinate content, paid and organic media, retail, print, sales materials, and creative production around a unified objective.
Brand & Creative Direction
Build a clear, consistent presence across every customer touchpoint. Support includes brand stewardship, campaign concepts, creative direction, design, copywriting, packaging, and production oversight.
Website & Ecommerce
Improve the digital experiences that connect customers with your organization. Work may include website management, landing pages, ecommerce, content architecture, SEO-aligned content, and conversion optimization.
Support that fits the stage of the work.
Engagements can range from focused execution to embedded fractional leadership. The scope and capacity are tailored around your priorities, internal resources, and launch timeline.