crocs
project management | retail marketing | visual merchandising
What I worked on.
Coordinated global retail marketing and visual merchandising initiatives across marketing, creative, regional, and store teams. My work included seasonal campaigns, product launches, window displays, retail toolkits, signage, fixtures, and new-store-opening materials.
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Coordinated between design and marketing teams, managing timelines and ensuring projects met deadlines and exceeded expectations.
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Developed and executed retail marketing strategies that boosted brand awareness and drove foot traffic to Crocs stores.
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Created eye-catching in-store displays that showcased Crocs' unique products, enhancing the overall shopping experience.
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Window Wizard.
Designed striking window displays that effectively showcased marketing initiatives and highlighted Crocs' latest products.
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Directive Dynamo.
Crafted detailed merchandising and marketing directives for stores, ensuring cohesive brand presentation and optimal product placement.
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Campaign Catalyst.
Collaborated with marketing and design teams to launch compelling national campaigns in stores, boosting brand visibility and engagement.
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Opening Maestro.
Coordinated the ordering of marketing materials for the grand openings of new stores, ensuring impactful and seamless launches.
