form
Fractional Product Marketing & Creative Partner
What I worked on.
Supported product marketing and sales enablement for FORM and GoSpotCheck through product tours, landing pages, blog content, campaign assets, and email strategy. Working within a cross-functional team, I translated complex product capabilities into clear, consistent content across customer and prospect touchpoints.
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Built interactive product tours in Navattic to showcase key workflows and features, helping prospects understand value quickly and drive self-guided engagement.
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Designed digital advertising assets including banners, social graphics, and retargeting creatives—aligned with brand guidelines and optimized for performance.
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Collaborated on strategy, layout, and copy for landing pages focused on lead capture, product education, and campaign conversion, ensuring consistent brand messaging.
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Wrote and edited blog content supporting SEO, product positioning, and industry thought leadership, tailored for both Form.com and GoSpotCheck audiences.