form
Marketing | design
What I worked on.
As a freelance marketing partner for Form.com and its product GoSpotCheck, I supported cross-functional initiatives by developing product tours, landing pages, and blog content. I contributed to production design for digital assets and assisted with email strategy to improve engagement. My work helped communicate complex solutions clearly and consistently across both brands and marketing channels.
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Built interactive product tours in Navattic to showcase key workflows and features, helping prospects understand value quickly and drive self-guided engagement.
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Designed digital advertising assets including banners, social graphics, and retargeting creatives—aligned with brand guidelines and optimized for performance.
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Collaborated on strategy, layout, and copy for landing pages focused on lead capture, product education, and campaign conversion, ensuring consistent brand messaging.
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Wrote and edited blog content supporting SEO, product positioning, and industry thought leadership, tailored for both Form.com and GoSpotCheck audiences.