Root Mortgage

Fractional Marketing & Creative Director

What I worked on.

Served as Root Mortgage’s fractional marketing and creative lead, managing brand communications and creative workflows across its website, social media, advertising, print, events, video, and customer materials. I established priorities, coordinated specialized contributors, and guided projects from initial concept through production and launch.

  • I managed content and successfully launched a new website, ensuring it was user-friendly and effectively communicated Root Mortgage's mission and services.

  • I handled content management and creation for social media, fostering community engagement and enhancing Root Mortgage's online presence.

  • I created impactful local print and digital advertising campaigns that effectively promoted Root Mortgage's services and community involvement.

  • I designed brochures, postcards, and a comprehensive welcome packet, providing clients with informative and visually appealing materials that enhanced their experience with Root Mortgage.

  • Welcome Wisdom.

    I created a comprehensive welcome packet to guide clients through the home-buying or refinancing process, setting clear expectations and fostering confidence.

  • Website Wonders.

    I spearheaded the launch of a new, user-friendly website, collaborating with developers for a seamless implementation.

  • Event Extravaganza.

    I designed all print materials for event marketing, creating cohesive and attention-grabbing displays.

  • Decor Designs.

    I enhanced the office environment with custom decor that reflected Root Mortgage's brand identity and professionalism.

  • Social Savvy.

    I managed social media and community engagement, crafting content that increased follower growth and brand loyalty.

  • Local Ad Ventures.

    I created and strategically placed digital and print ads to maximize visibility and generate new leads in the local community.

  • Video Vibes.

    I produced engaging video content for social media and the website, boosting engagement and educating potential clients.

Previous

Lucky's Market
Next

FORM