lucky’s market

digital Marketing | project management | retail marketing

What I worked on.

Across a full-time tenure and later freelance engagement with Lucky’s Market, I led and supported integrated marketing initiatives for more than 30 retail locations. My work spanned content strategy, CRM and loyalty, email marketing, private-label packaging, store openings, digital platforms, retail campaigns, and cross-functional project management.

I coordinated internal teams, agencies, technology partners, vendors, and store operations to translate company priorities into consistent customer experiences across digital and physical channels.

  • I managed content for digital outlets, ensuring cohesive and engaging messaging across all online platforms.

  • I oversaw the development of Lucky's Market's private label brand, managing timelines and coordinating efforts to successfully launch new products.

  • I executed comprehensive digital marketing strategies, including email, loyalty, SMS, social media, and website management, to enhance customer engagement and drive sales.

  • I supported in-store marketing initiatives, such as new store openings, sign installations, and seasonal campaigns, to create an inviting and consistent brand experience.

  • Grand Opening Guru.

    Assisted in the launch of new stores by ordering and installing marketing materials, ensuring flawless execution.

  • Picture Perfect.

    Captured stunning images of food, people, and new store openings for private label designs, social media highlights, and content.

  • Inbox Innovator.

    Revamped the email marketing program to deliver personalized content based on shoppers' buying habits.

  • Content Conductor.

    Acted as the point of contact for agency relationships, developed content calendars, and ensured cohesive content across departments.

  • Delivery Dynamo.

    Collaborated with Shipt and the IT team to successfully launch a grocery delivery program.

  • Loyalty Leader.

    Worked closely with app developers and IT to launch and manage the Lucky's Rewards loyalty and coupon programs.

  • Label Legend.

    Managed private label brand projects by coordinating with designers, merchandisers, vendors, and regulators to ensure timely and compliant product launches.

Next

Root Mortgage